🔄 Last updated: 26 August 2026 — prices checked on our Skontissimo comparison tool across Amazon, MediaWorld, Unieuro, Euronics, Comet, Yeppon and other Italian retailers.
Buying a smart TV in 2026 means choosing between three worlds: OLED for the very best picture quality, QLED/MiniLED for brightness at the right price, and the special formats (32" for the kitchen, 85" for a home cinema in the living room). What surprises us most, though, are the differences between retailers: up to 270 euros on the exact same television.
Here is our selection with the real prices recorded on 26 August 2026 — and today no fewer than three models are at their all-time low.
Philips 43PUS8450 — the QLED with Ambilight at 269 € ⭐
The most interesting entry-level TV right now, today at its all-time low: 269,99 € at Yeppon. A 43" 4K QLED with HDR10+, Dolby Atmos and DTS:X, HDMI 2.1 with eARC/VRR/ALLM and, above all, 3-sided Ambilight, which no other brand offers: the LEDs on the back project colours onto the wall, making viewing more immersive.
Prices checked: Yeppon 269,99 € ⭐ all-time low · Amazon 297,91 € · Comet / MediaWorld / Unieuro 299 €
Who it's for: bedrooms and small living rooms, or as a second TV: at this price Ambilight is a luxury given away.
LG OLED C5 (compact sizes) — the OLED for gaming
LG's C5 series remains the benchmark for gamers: α9 Gen8 processor, 4 HDMI ports for 4K at 144 fps with VRR, low input lag and the perfect blacks of OLED. The compact size starts at 649 € at Unieuro (699 € on Amazon and at the other chains). Be aware: at the start of August it fell to 558 € and is now climbing back up.
Prices checked: Unieuro 649 € · Amazon / Comet / LG Store 699 € (all-time low: 558 €, August 2026 — price trending up)
Who it's for: gamers with a PS5/Xbox/PC, and anyone who wants a proper OLED in a desk-friendly or mid-sized-room format.
Samsung S90F OLED 55" — the living-room OLED
Samsung's 55" OLED with the Vision AI platform is the "quality" choice for the living room: 804,99 € at Yeppon, while all the big chains (Comet, Euronics, MediaWorld, Unieuro) keep it at 899 € — a difference of almost 100 euros.
Prices checked: Yeppon 804,99 € · Amazon 856,23 € · chains 899 € (all-time low: 732 €, June 2026)
Who it's for: films and TV series in the dark or in dim light: that is where Samsung's OLED panel does best.
LG QNED70B MiniLED 65" — the balanced big-screen option
A 65-inch MiniLED with built-in webOS, Chromecast and AirPlay, HDR10 Pro and gaming features (VRR, ALLM, Game Optimizer): the 2026 QNED70B is the right compromise between size and budget. 634 € at Unieuro, but watch out: at the end of June it sold for 483 € — 150 euros less than today.
Prices checked: Unieuro 634 € · MediaWorld 634,49 € · LG Store 649 € (all-time low: 483,13 €, June 2026)
Who it's for: anyone who wants 65 inches for under 650 € — but if you can wait for a deal, the savings margin is large.
Hisense E79S QLED 85" — the home cinema ⭐
An 85-inch 4K QLED with Dolby Atmos, HDMI 2.1 and HDR10+ at 718,99 € at Yeppon — an all-time low reached just this week. On Amazon the same TV costs 936,99 €: 218 euros more. The VIDAA system covers the main apps, and AirPlay 2 is built in.
Prices checked: Yeppon 718,99 € ⭐ all-time low · MediaWorld 819,98 € · Amazon 936,99 €
Who it's for: anyone who wants a huge screen while paying what a high-end 55" would cost.
Samsung Q5F 32" QLED — the small one with real quality ⭐
New in May 2026 and already at its all-time low: 254,99 € at Yeppon. A 32" Full HD QLED with HDR, Tizen and Gaming Hub (cloud gaming without a console): the right choice for the kitchen, bedroom or study, with a SolarCell remote that charges itself.
Prices checked: Yeppon 254,99 € ⭐ all-time low (price trending down)
Who it's for: second rooms where you don't want to give up on picture quality.
Quick comparison — prices verified on 26 August 2026
| Model | Size | Best price found | Retailer | All-time low |
|---|---|---|---|---|
| Philips 43PUS8450 QLED | 43" | 269,99 € | Yeppon | 269 € ⭐ |
| LG OLED C5 | 42-48" | 649 € | Unieuro | 558 € |
| Samsung S90F OLED | 55" | 804,99 € | Yeppon | 732 € |
| LG QNED70B MiniLED | 65" | 634 € | Unieuro | 483,13 € |
| Hisense E79S QLED | 85" | 718,99 € | Yeppon | 718,99 € ⭐ |
| Samsung Q5F QLED | 32" | 254,99 € | Yeppon | 254,99 € ⭐ |
Our advice
Best buy today: the Philips 43PUS8450 at 269,99 € — QLED plus Ambilight at an all-time low is a rare combination.
For a big living room: the Hisense 85" at 718,99 €, at an all-time low: we have never seen so few euros per inch.
Worth waiting for: the LG C5 and QNED70B are both well above their June–August lows: they should come back down around Black Friday.
To complete your setup, also take a look at our ranking of the best PC monitors and at the daily tech deals updated by our comparison tool.
What is the best-value smart TV in August 2026?
At today's price, the Philips 43PUS8450 at 269,99 € (an all-time low at Yeppon): 4K QLED, HDMI 2.1 and 3-sided Ambilight at the price of a basic TV. For big screens, the Hisense 85" E79S at 718,99 € is the best inches-for-the-money ratio we have ever recorded.
OLED or QLED in 2026?
OLED (such as the LG C5 and Samsung S90F) wins for perfect blacks, contrast and viewing in the dark; QLED/MiniLED (Philips, Hisense, LG QNED) is brighter and makes more sense in well-lit rooms and in big sizes, where OLED still costs far more.
Is it better to buy a TV on Amazon or at the chains?
According to our 26 August check, almost never on Amazon: the Hisense 85" costs 218 € less at Yeppon, the S90F 94 € less, the Philips 28 € less. Physical chains and specialist online retailers are currently more aggressive than Amazon on TVs.
The prices shown were recorded on 26 August 2026 by our multi-retailer monitoring system and may change. All-time lows refer to the history of our own price tracking.
Translated from the Italian original. Read in Italian
