The flagship price list has changed a lot over the past two months. Google put the Pixel 11 on shop shelves on 20 August, Apple launched the iPhone 18 Pro with a 150-euro increase on the previous model, while the Galaxy S26 Ultra and iPhone 17 Pro have settled at prices below their launch levels. Here are six phones costing over 750 euros, with the price read today on Euronics’ pages.
In brief
- Best choice for almost everyone: Samsung Galaxy S26 Ultra, with a big screen, four cameras and €1,299 today, about €200 below list price.
- The cheapest: Xiaomi 17T Pro at €799, with a 7,000 mAh battery.
- The most premium: Apple iPhone 18 Pro at €1,475, the new benchmark for iOS users.
Samsung Galaxy S26 Ultra: the most complete Android
The official list price is €1,499, but today Euronics sells it for €1,299 in the white 256 GB version (the black one costs €1,318). The 6.9-inch QHD+ AMOLED screen has Privacy Display, which limits side-on visibility when you need it. Inside is the Snapdragon 8 Elite Gen 5 for Galaxy, with 12 GB of RAM.
There are four rear cameras: a 200 MP main sensor, a 50 MP ultra-wide and two telephoto lenses (50 MP 5x and 10 MP 3x). The battery is 5,000 mAh, with 60 W and wireless charging; the charger is not in the box. It weighs 214 g and is IP68-certified.
Who it’s for: anyone who wants the most complete Android phone and often uses the zoom and Galaxy AI features. Drawback: it is big and heavy.
Apple iPhone 18 Pro: the most powerful for iOS
It costs €1,475 at Euronics, against a list price of €1,489. Smartworld reported a €150 increase over the 17 Pro (11.2%), tied to the cost of RAM and flash memory. The chip is the A20 Pro, with a 48 MP variable-aperture main camera and a redesigned cooling system. The 6.3-inch OLED screen goes up to 120 Hz; Apple claims up to 24 hours of use and 25 W wireless charging.
Who it’s for: anyone upgrading from an iPhone that is three or four years old and wanting the very best. Drawback: the price, and the charger is not included.
Apple iPhone 17 Pro: the alternative that costs 300 euros less
The iPhone 17 Pro 256 GB can be found for €1,182 at Euronics, €157 below the old list price of €1,339. It has the A19 Pro chip, Ceramic Shield 2, three 48 MP rear cameras and up to 31 hours of claimed video playback. It weighs 206 g.
Compared with the 18 Pro you lose a little power and efficiency, but for most uses the difference is barely noticeable. It is the most sensible way into Apple’s Pro world today.
Who it’s for: anyone who wants a Pro iPhone without paying the 2026 increase.
Google Pixel 11 Pro: the most compact with pure Android
Euronics offers it at €1,127 in the 256 GB version, while Amazon pre-orders started at €1,199. It has a 6.3-inch LTPO screen, the Tensor G6 chip, a 4,850 mAh battery with 30 W charging and 25 W Qi2.2. The cameras are 50 MP (main), 48 MP (ultra-wide) and 48 MP (5x telephoto), with a 42 MP selfie camera. It ships with Android 17 and weighs 204 g.
Italian reviews describe it as a refinement rather than a revolution, with gaming performance that is not record-breaking. Its strength remains the clean software experience and the camera.
Who it’s for: anyone who wants reliable photos and a no-frills Android in a handy size.
Google Pixel 11 Pro XL: same phone, bigger screen
The Pixel 11 Pro XL costs €1,249 at Euronics in the 256 GB version, against €1,399 listed by Amazon for pre-orders. The screen grows to 6.8 inches: if you want Google’s big version, this is it. TechPrincess considers it the best Pixel ever made, but wonders whether it is worth the asking price.
Who it’s for: anyone who watches a lot of video and reads a lot on their phone.
Xiaomi 17T Pro: the flagship that costs less
Euronics sells it for €799 in the Deep Blue 512 GB version with 12 GB of RAM (the Deep Violet, currently unavailable online, is on display at €998.90). The launch price was €899, according to Smartworld. The 6.83-inch POLED display goes up to 144 Hz, the chip is the Dimensity 9500 and the 7,000 mAh battery supports 100 W charging, wireless too. The main camera is a 50 MP Leica unit, with a 50 MP 5x telephoto. IP68 certification, 210 g; the charger is not included.
Smartworld calls it a “battery phone” and reports battery life close to two days with average use.
Who it’s for: anyone who wants the best balance between price and specs. Drawback: updates and long-term support are less locked down than Apple’s and Samsung’s.
The comparison at a glance
| Model | Euronics price today | Strong point |
|---|---|---|
| Galaxy S26 Ultra 256 GB | €1,299 | 5,000 mAh, 200 MP |
| iPhone 18 Pro 256 GB | €1,475 | A20 Pro, up to 24 h |
| iPhone 17 Pro 256 GB | €1,182 | A19 Pro, 3×48 MP |
| Pixel 11 Pro 256 GB | €1,127 | Clean Android, 5x telephoto |
| Pixel 11 Pro XL 256 GB | €1,249 | 6.8” screen |
| Xiaomi 17T Pro 512 GB | €799 | 7,000 mAh, 100 W |
How to choose
- Operating system: if you already use a Mac or an Apple Watch, an iPhone makes everything simpler. Otherwise Android offers more choice on price.
- Size: the 6.3-inch models (iPhone Pro and Pixel 11 Pro) are the most comfortable in a pocket, while the S26 Ultra and Pixel XL go beyond 6.8 inches.
- Battery: the Xiaomi 17T Pro leads with 7,000 mAh; Samsung and Google stay at 4,850-5,000 mAh.
- Updates: Apple and Samsung have the longest track record. Always check the years of patches promised by the manufacturer before buying.
- Charger: none of the six includes one in the box, so factor it in.
Frequently asked questions
Is it better to buy the iPhone 18 Pro or the iPhone 17 Pro?
If budget matters, the 17 Pro at €1,182 costs about €290 less and is still very fast. The 18 Pro makes sense if you keep your phone for five years and want the A20 Pro.
Galaxy S26 Ultra or Pixel 11 Pro XL?
The Samsung has more cameras and a bigger screen; the Pixel offers cleaner software and costs €50 less. For photography with zoom, the S26 Ultra is more versatile.
Is the Xiaomi 17T Pro really a flagship?
On paper, yes: Dimensity 9500 chip, 144 Hz, 100 W charging. What it lacks is the reassurance of software support as long as Samsung’s or Google’s.
Do prices change often?
Yes, especially after launches. That is why we always state the shop and the date the price was read.
Prices checked on 13 October 2026 at Euronics. They may vary; always check the page before buying. If your budget is lower, take a look at our guide to the best smartphones under 300 euros.
Written by the SpazioiTech newsroom with the help of AI tools, from facts verified across at least two independent outlets, and checked before publication. Spotted a mistake? Tell us.
Translated from the Italian original. Read in Italian
